Full site inventory
Every page of your site mapped and counted: service pages, location pages, the pages that are missing.
Your business has blind spots. This is the document that finds them: screenshots, measurements, and a fix list, drawn up like a blueprint of everything your business shows the internet. Nine weighted categories. One letter grade. No fog.
Rates and intake are in Chapter 03. The action there is called Run my report, and it is the only thing this page asks of you.
Every finding in the report is tied to an instrument, not an opinion. These are the research passes that run against your business, and the nine categories they score.
Every page of your site mapped and counted: service pages, location pages, the pages that are missing.
Your pages loaded the way a customer's browser loads them, scripts and all, then read and photographed.
Speed as Google measures it: largest paint, layout shift, responsiveness, on phone and desktop.
Which analytics and advertising tags actually fire: GA4, Tag Manager, the Meta pixel, ad conversion tags.
Titles, descriptions, heading structure, schema markup, indexability, the pages search engines can and cannot see.
SPF, DMARC, and MX records, HTTPS enforcement, domain health. Whether your own invoices reach the inbox.
What your site is built on, how old the approach is, and what that means for speed and maintenance.
Your Google Business Profile, rating, review velocity and responses, and name-address-phone consistency.
The same instruments run against up to three competitors, side by side, plus ad presence and social audit.
| Category | Weight | Scores high when |
|---|---|---|
| Website and conversion | 18% | Fast, mobile-clean, clear calls to action, working forms and booking. |
| Local presence | 14% | Profile claimed and current, consistent name-address-phone, photos recent. |
| Tracking and analytics | 12% | GA4 and Tag Manager live, conversions defined, pixels firing. |
| SEO | 12% | Clean titles and structure, schema present, service and location pages exist. |
| Reputation | 12% | Strong rating and velocity, owner responses, positive sentiment. |
| Advertising readiness | 10% | Tags in place, landing pages exist, the offer is legible, leads are captured. |
| Social and content | 10% | Active, consistent, clear bios, video present. |
| CRM and follow-up | 8% | Enquiries answered fast, missed calls recovered, follow-up automated. |
| Voice AI readiness | 4% | Calls handled reliably, with a clear path to an AI receptionist. |
The weighted sum is the overall score; the score sets the grade, A through F. The math lives in code and is the same for every business we examine. Evidence moves the number. Nothing else does.
A measured plate, so you know the shape of the deliverable before you pay for it. The plate below is a sample with illustrative data, and says so on its face. Yours is drawn from your evidence.
A.No phone number anywhere above the fold. A customer on a job site gives this four seconds.
B.Hero image weighs 3.1 MB. Largest paint at 6.8 s on a phone. Google notices, and so do people.
C.No analytics tag fires. Every dollar spent on this page is spent blind.
Weighted composite: 43.5 of 100.
Most underperforming businesses land between C and F on first examination. The report's job is to show the shortest path to an A.
The real list runs to ten items, sequenced by impact, each tied to its evidence.
One examination, five ways in: a quick once-over, three depths of the full document, and a monthly re-measurement. Enter the website to be examined, choose, and the instruments start on our side. Payment is card, handled by Stripe.
$24.99 · one time
For owners who want a first look under the instruments before committing to anything.
Have a code from us? It's free at checkout
$99 · one time
For owners who want the truth about their own presence before touching anything.
Delivered to your inbox within 24 hours
$299 · one time
For owners with a named competitor, because your grade only matters against theirs.
Delivered to your inbox within 24 hours
$999 · one time
For owners ready to act on the findings this quarter, with an analyst on the line.
Report within 24 hours · call scheduled at checkout
$49 · every month
For owners fixing things: watch the grade move, month over month.
Cancel anytime, from any receipt email
Checkout is handled by Stripe. We never see your card. Codes are entered at checkout, and a code from us makes the Snapshot free. Every tier examines one business; a second business is a second report.